Reliance Jio readies plan to woo DTH customers, to take on rivals

To offer a combination of broadcasting and broadband services with two-way communications, which DTH cannot

Reliance Jio’s target of bringing in two-thirds of its 50 million fibre-to-the-home (FTTH) subscribers by weaning them away from existing direct-to-home (DTH) players signals the firm is all set for another dose of battle, this time with Dish TV, Tata Sky and Airtel, among others. 

There are around 69 million DTH homes and the number has been increasing because the players have weaned away subscribers from cable services. There are over 86 million digital cable households. 

A Reliance Jio spokesperson, however, declined to comment on the issue. 

According to sources close to the company, Jio will use various planks to woo DTH households.