Rolls-Royce's first SUV, the $325,000 Cullinan, to hit the road next year

Rolls-Royce has officially entered off-road territory. The Goodwood-based, Bayerische Motoren Werke AG brand debuted the $325,000 Cullinan, its first SUV on Friday.

Named after the largest diamond discovered to date, the vehicle is the latest in a long line of six-figure big rigs from the world’s most prestigious automakers. It is also one of the last major luxury automakers to add one: In April, Lamborghini unveiled its $200,000 Urus; Bentley showed its $200,000 Bentayga V8 late in 2017.

“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” Giles Taylor, Rolls-Royce’s director of design, told reporters.