Royal Enfield opens stores in Spain & France

Company is also looking at expanding ops in other areas

Royal Enfield, the oldest motorcycle brand, has opened its first exclusive stores in Madrid and Paris as it looks to expand its market share in Europe.

The company is also looking to expand its global mid-sized motorcycle segment (250-750cc).

Arun Gopal, International Business Head, Royal Enfield said that France and Spain represent two of the most important markets for the company in Europe.

Royal Enfield has witnessed good growth in both France and in Spain thanks to its distribution network and increasing dealerships in the past few months.

In France, the brand has witnessed an upward growth of 60% in the first seven months of 2015, compared to the same period last year. The company plans to open three more such stores in the coming year.

In Spain while the two-wheeler market has grown by 23%, Royal Enfield reported sales growth of 300% between Jan - August 2015 over the same period in the previous year.

Royal Enfield is also looking at expanding to other areas. 

 

The company also unveiled its gear collection (motorcycle apparel and accessories) for the first time in these markets, and showcased its limited edition motorcycle range inspired by Despatch Riders, available in three colour variants - Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch.

The gear collection and the limited edition motorcycle range has been inspired by the motorcycle 'Despatch Riders' from the World Wars.

Royal Enfield is rapidly expanding its presence in these markets with over 80 dealerships across France, and 25 in Spain.