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Music and entertainment company Saregama India Ltd has partnered with international digital distribution company Believe Digital to aid in the distribution ofits vast archival library. The agency will manage digitalexploitation of sound recording of Saregama's catalogue in theinternational markets.
Saregama owns the single largestrepertoire of Indian audio content in the country with over 100 yearsof musical legacy in 18 Indian languages across different genresincluding Bollywood, Hindustani Classical, Instrumental, Carnaticand Regional renditions.
G. B. Aayeer, director and CFO of Saregama said "Saregama has a history spanning more than acentury and is the custodian of priceless catalogue and was on alook out for a strong credible partner who would do full justice toit and Believe Digital perfectly fits the bill. This partnership onone hand will enhance the reach of our repertoire across the globeand on the other hand would open up many new monetizationopportunities."
Through this tie up, the Indian musiclabel hopes to enter new markets internationally and will beinitially targeting the Indian diaspora audience.
"The combination of Saregama'sleading position and unique catalogue in the Indian music industryand Believe Digital's digital expertise and international presencecreates a fantastic opportunity for artists in the fastly-growingdigital space. We expect this partnership to increase the exposureand promotion of Indian music on digital music services and tointernational audiences for the benefit of artists," said DenisLadegaillerie, founder and chief executive officer, Believe Digital.
Believe Digital was founded in 2005 andhas over 20 offices across Latin America, Asia, Europe and US andplans to expand further globally Its distribution network includesdigital music stores and streaming services such as iTunes, Amazon,Spotify, Google Music and Deezer.
