German audio products company, Sennheiser, is planning to open five exclusive retail outlets in franchisee mode across India over the next three years, according to Kapil Gulati, India vice-president (sales and marketing – consumer segment).
The company, which forayed into the Indian market in 2007, opened its first exclusive showroom in Kolkata in January 2014. Pan-India, it also has nine shop-in-shops and over 2,500 touch points, with plans to double the number over the next two years.
“South India is a key market for us, contributing over 40 per cent to our India revenues. We are looking at setting up one of the proposed exclusive showrooms down south,” Gulati told mediapersons here on Tuesday.
Sennheiser, which has been witnessing a 70 per cent year-on-year growth in India, currently has over 100 headset models in its India portfolio, with prices of in-ear headphones starting from Rs 990 and on-ear headsets from Rs 1,490. “From Sennheiser’s standpoint, in-ear headphones still command 60 per cent of the Indian headset market,” he added.