Kalanithi Maran-promoted low-cost airline SpiceJet has said it will be the principal sponsor of Indian Premier League (IPL) franchisee SunRisers Hyderabad, owned by Maran-promoted Sun Group, for the second consecutive year. It is also the official airline partner for the team.
“SpiceJet is proud to extend its association with SunRisers Hyderabad as the principal sponsor of the team for the second consecutive year,” said Sanjiv Kapoor, chief operating officer with SpiceJet in the company announcement. This association gives the airlines the right kind of opportunity to promote its brand among the travelling public, most of whom are also cricket lovers, he added.
Throughout the tournament, Spicejet will offer free passes for the SunRisers’ home games in India, and merchandise to fans as prizes through various contests that will be held during the tournament, said the company. Last year, the company was the official carrier and principal sponsor of the team.
The airline currently operates 330 daily flights to 50 destinations, 42 Indian cities and eight international destinations.
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