STAR launches HD and on-demand service in UK

With a renewed carriage deal with Sky in UK, Star offers HD and Bengali channels on the Sky and content on catch-up platform

STAR Network, the Asian broadcasting subsidiary of News Corporation, and Sky, another New Corporation controlled UK satellite television carriage company, have inked a new multi-year carriage deal that will see an expanded range of STAR's entertainment channels and programming available to Sky’s customers.

The deal, in addition to a channel carriage renewal for its existing channels, include the UK launch of Star Jalsha. Also, it sees that launch of Star TV HD on Sky.

In addition, the partnership between the broadcasters includes distribution rights that will see Sky offer access to Star Network’s programmes through its catch-up platforms, including Sky’s On Demand service.

Yeshpal Sharma, Sr. Vice President UK and Europe, Star Networks said, “It has been a fantastic journey with Sky so far and we are glad that with the multi-year deal Sky has recognised our commitment as the UK’s No. 1 Asian television network offering top quality content to a growing Asian audience. We have built a firm foundation and are committed to taking it to new heights.”

Adrian Pilkington, Director of Partner Channels, Sky, added, “We’re pleased to be extending our partnership with Star TV as viewing amongst the UK’s Asian audience continues to grow strongly. At Sky, we’re delighted to help Star’s programming reach more than 10 million homes, and to give viewers more choice, control and flexibility by making Star’s content available in high-definition and on-demand.”