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Sun Pharma names Dhoni as Revital H brand ambassador

The drug major said that ace cricketer emerged as a popular choice based on consumer research conducted by the company

Sun Pharma

BS Reporter  |  Mumbai 

Mahendra Singh Dhoni
Mahendra Singh Dhoni

Sun Pharmaceuticals has named Indian cricket team captain M S Dhoni as brand ambassador of its health supplement brand Revital H. Earlier, actor Salman Khan was its brand ambassador for Revital H.

The drug major announced that Dhoni's association will help the company to increase market presence in West and South India and has also repositioned the brand with a focus on active lifestyle. It said Dhoni emerged as a popular choice based on consumer research conducted by the company.

"The vitamin and dietary health supplement market in India is estimated to be Rs 8,828 crore and growing at 12% with top 10 brands (of which Revital H is a part) in the category contributing almost 48% of the market revenues," Sun Pharmaceuticals said in a statement. "

M S Dhoni is a cricketer known for pushing limits and achieving more and a perfect combination of physical fitness, strategic thinking and decision making and fits well in the active lifestyle value proposition of Revital H brand," it added.

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First Published: Tue, March 08 2016. 15:46 IST