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Sun TV Network has reported around 3% drop in net profit during the quarter ended December 31, 2013 at Rs 185.79 crore as compared to Rs 189.88 crore, during the same period of last year.
Total income rose by 5.39% at Rs 523.19 crore as compared to Rs 496.41 crore, during the corresponding quarter ended December 31, 2012. For the first time the company crossed Rs 500 crore in quarterly revenues.
Despite the reduction in inventory, the company posted a 17% growth in advertisement revenues during the third quarter in comparison to the previous quarter of September 2013.
Subscription revenues from cable and direct-to-home continued to maintain the digitisation momentum with a sustained growth of over 27% on a year on year basis at Rs 167.12 crore as against Rs 131.27 crore in the quarter ended December 2012. International subscription revenues grew by 29% over the same period last year.
