Target taps start-ups for technology to compete with Amazon, Walmart

The company has built a product to allow customers to walk through a virtual house

To offer a differentiated buying experience compared to rivals Walmart and Amazon, the United States (US) retail giant Target has built a product to allow customers to walk through a virtual house and pick any decor or furniture product they see in it.

While several retailers have begun working on ways to help customers experience products such as furniture, which people want to touch and feel before making a purchase, virtually, Target's efforts in this were aided by a tiny company based in Bengaluru.

House of Blue Beans, a 3D visualisation start-up, that was part of Target India's accelerator programme, has now