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Tata Motors bets on first time 'upgraders' to boost Tigor sales

Prices start at Rs 5.10 lakh for Revotron variant and Rs 6.03 lakh for Revotorq variant

Nirmalya Behera  |  Bhubaneswar 

Tata Motors is betting big on the first time upgraders owning small hatchback cars to drive sales of its newly launched compact sedan 'Style Back' Tata Tigor in the passenger vehicle portfolio. "First time upgraders looking for functional and style aspects and upgrade from small hatches will go for Tata Tigor.

We are targeting the 66 per cent of people in India as the statistics say, who will have a replacement or an additional car", said S N Barman, vice president (sales), passenger vehicle business unit, Tata Motors. Tigor is the third vehicle based on IMPACT ...

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First Published: Wed, April 05 2017. 01:56 IST
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