New York Road Runners (NYRR) and India’s largest IT services provider Tata Consultancy Services (TCS), today announced an eight-year partnership, with TCS taking on the role of Title Sponsor in 2014 of the premier long-distance athletic event in the world – the New York City Marathon. This will also allow TCS in its engagement programme with locals.
Beginning in 2014, the race will be called the TCS New York City Marathon and is a part of a year-round premier partnership between TCS and NYRR to provide support for the NYRR 5-Borough Series and key heritage events, as well as year-round youth and community-focused events and programs, starting November 5, 2013.
The partnership will also mean TCS providing digital, financial, strategic, and marketing support to NYRR events and programs. The goal to make the New York City Marathon the most technologically advanced and socially engaged marathon in the world, said the press release.
“We are thrilled that TCS will be joining NYRR as our premier partner and title sponsor of the NYC Marathon,” said Mary Wittenberg, president and CEO of New York Road Runners.
As part of the new partnership, beginning on November 5, 2013, TCS will be a principal sponsor of each of NYRR’s major five borough events and its key heritage events, including the Oakley New York Mini 10K, the Fifth Avenue Mile, and the Midnight Run, and will support NYRR’s youth and community programs.
“As a marathoner myself, I’m personally proud to partner with the NYRR team to support the world’s most prestigious marathon. This partnership presents a great way for us to accelerate our engagement with communities in the New York area and across North America to raise awareness about health and fitness. Starting in 2014, we also aspire to make the TCS New York City Marathon a more technology-enriched and socially engaged experience for all its participants and fans across the world, using our core technology skills,” said Natarajan Chandrasekaran, CEO and Managing Director of TCS.
With TCS, NYRR unveiled today the new logo for the 2014 Marathon, designed to commemorate the new partnership.
TCS has been a technology consulting partner for NYRR since 2010. It previously developed mobile apps for the 2013 NYC Half and will create a new app for the 2013 Marathon, helping participants to track runners and to receive race results, information on the event, and tips for training.