Toyota to launch cars with mass segment focus

Over the next two years, Toyota plans to introduce various models, addressing multiple price points, said a person familiar with the plan

Bracing for 2020, when India switches to stricter Bharat Stage VI emission norms, Toyota Kirloskar Motor (TKM) plans to launch multiple models in the mass segment of the passenger vehicle market.

This change, from being an entity that has been sharply focused on the premium end of the market to one considering mass models, is prompted by the high taxation structure on premium vehicles, says Shekar Viswanathan, vice-chairman and wholetime director at the company, known for its Fortuner and Innova brands.

Over the next two years, Toyota plans to introduce various models, addressing multiple price points, said a person familiar with the