TVS teams up with ex-Bajaj Auto dealer in Central America

Company eyes Rs 500 crore worth of revenues in 3 years, hopes to capture 25% of the market

TVS Motor Company has roped in former Bajaj Auto's dealer in Central America for expansion in the region. The company expects around Rs 500 crore from Central America over the next three years.

Sudarshan Venu, joint managing director, TVS, said the company has tied up with Masesa, a large group in Central America, for distribution of two-wheelers and three-wheelers in Guatemala, Honduras, El Salvador, Costa Rica, and Nicaragua.

This will be one of the largest big-bang forays for TVS outside India, said Venu. TVS caters to more than 60 countries.

A total of 500–600 exclusive TVS outlets will be opened in Central America