Uber, Ola promote cab-sharing services to offset dip in regular rides

However, customers are beginning to look for alternatives to Uber and Ola due to increase in price

Uber and Ola are promoting ride-sharing services to keep customers on their platforms and offset the dip in rides seen in their regular services due to both companies cutting costs in their search for profitability. 

In the past six months, Uber and Ola have cut incentives to drivers and have increased fares for riders, which for the first time caused degrowth in the industry. 

According to a report by RedSeer Consulting, India’s ride-hailing market saw degrowth of 5 per cent in the first quarter of 2017.

Both companies are looking to counter the shift by retaining customers with offers on