Videotex joins Usha Shriram to manufacture LED TVs

Videotex International – an original design manufacturers of television sets – is partnering Usha Shriram to foray in to LED televisions market in the country under the later’s brand name.

“This association with Usha Shriram is an integral part of our go-to-market strategy. Our aim is to catapult the television technology industry to the next pedestal of aestheticism, bravura and functionality and the logical move was to partner with Usha Shriram’s premier business unit for LED TVs and Multimedia speakers. Our endeavour would be to push this expensive product line through aggressive pricing models which is in line with our commitment in providing the best value for money to our customers," said Vinay Bajaj, Founder, Videotex International Pvt. Ltd.

 

Videotex manufactures television sets in its Greater Noida facility in Uttar Pradesh for major television brands in the country. The partnership will allow Usha Sriram to venture into the multimedia speaker category.