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Vodafone India targets to get at least 15% of its revenue from enterprise business division —Business Services over the next four years. At present, the company gets about 11% from the division. Vodafone Business Services provides voice and data solutions across mobility and wireline platforms.
“We have doubled out business during the past four years, and hope to keep the growth rate intact in the next few years,” said Vodafone Business Services Director Naveen Chopra.
Vodafone India had reported revenues of about Rs 36,000 crore for the financial year ended March 31, 2013.
Chopra said that the company has four verticals in the division. In the first category, there are about 1,500 companies that Vodafone serves with its enterprise solutions globally. In the second category, there are about 5,000 large Indian corporates. “About 40% of our business comes from this segment,” he added.
The third category deals with the small and medium enterprises with revenue between Rs 10 crore to Rs 300 crore. “Out of about 42 lakh such companies, we target to have the top five lakh companies as our custonmers,” he said. The fourth category, which Vodafone has started focussing on recently, is the government accounts. “These will be big accounts,” he added.
Overall, mobile data and mobile voice business dominates with about 80% revenue even in the enterprise business, Chopra said. “Fixed-line data is growing as well. And, this is one of our focus areas,” he added.
Meanwhile, Vodafone India today announced Ahmedabad-based Havmor Ice Cream as the winner of ‘Vodafone Drive into the Big League Season 3’ contest. Havmor will get the chance to have its logo on the Vodafone McLaren Mercedes cars that will race at the Formula One Indian Grand Prix 2013.
“The logo will take centre stage, alongside multi-billion dollar brands, to be viewed by millions of television viewers across the globe,” the company said in a statement. The campaign was part of its engagement with small and medium enterprises in India, it added.
