We have a lot to learn from the alternative stay segment: Jean-Michel Casse

In India, Accor Hotels is a fairly new brand compared to the other hospitality players and with this decade-long presence we have been able to establish a successful portfolio across segments

The amenities that we provide do not give the impression that ibis is an economy brand; it is only the price point that matches the segment, Jean-Michel Cassé tells Sangeeta Tanwar

What are the opportunities and challenges for an economy hotel player like ibis with growing competition from alternative stay options and the branded budget hotels?

Ibis hotels in India offer great location and cutting-edge services. Be it the dining experience, our employees or the amenities provided, none of these will give an impression of an economy hotel — it’s mere the price point which matches the segment. We don’t