 "Ashish Saksena")
BookMyShow Stream debuts this week, joining the likes of Netflix and MX Player, in a market crowded with 60-odd video apps. In a year that has devastated the movie business, it seems logical for India’s largest movie ticketing site to venture into streaming. Where does the Rs 619-crore firm that sold over 200 million tickets annually (before the pandemic) sit in India’s hyper-competitive OTT market? Vanita Kohli-Khandekar spoke to Ashish Saksena, chief operating officer(COO), cinemas, BookMyShow. Edited excerpts:
Why a streaming app?
BookMyShow Stream is strategic in the sense that it is an extension of the cinema business. Once a movie is
