Wipro Consumer Care cracks China code as business grows manifold

As company crosses $1-bn revenue milestone overall, China business grows to $125 mn from just $10 mn in 2007, with 1800 employees

Wipro Consumer Care & Lighting has done what not many in this space have been able to crack so far – scaling the Great Wall of China, literally. Even though China is considered a difficult market for Indian brands, not just in consumer goods, but even in information technology (IT), the home-grown FMCG brand, is set to close this financial year with a revenue of $125 million (Rs  8 billion) alone from China, as it crosses the milestone of $1 billion (Rs  64 billion) in revenue.

In the last four quarters of the calendar 2017, Wipro Consumer Care & Lighting has