 "Football")
With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spending expected to hit $45 billion, the business of sports is booming. Nielsen Sports identifies the big commercial trends for 2017
1. Emergence of new sporting powers, led by China: The next three Olympic Games will be staged in Asia, while Russia and Qatar are the next two FIFA World Cup hosts. China is leading the way with the government targeting a $813 billion sports industry by 2025
Future outlook
- A deep understanding of how emerging markets are approaching sports is required — right up to
state level
2.
