Global Beauty Trends 2018 points to big changes we need to watch out for

The onus is on brands to impress consumers with a human-like personality that's relatable, personable, and sincere

The concept of beauty has undergone some of the most radical changes over 2016 and 2017, be it with respect to the use of ingredients in beauty products or with respect to gender. A report by Mintel, Global Beauty Trends 2018 points to some of the big changes we need to watch out for

Natural, local and safe

Naturals are popular but, consumers are also shopping small, buying locally-sourced, locally-produced, and small-batch products

Local sourcing and production of ingredients will become essential in 2018 and beyond, strengthening the idea of local pride—not just with brands and manufacturers, but with consumers