 "Sabarmati River, Ahmedabad")
While the Khushboo Gujarat ki campaign featuring popular actor Amitabh Bachchan gave the much needed push to Gujarat's tourism sector, now that the campaign is well past its prime, the state has managed to hold on to the impressive growth rates in tourist footfalls. On a much enlarged base, it has managed to accomplish a 16.94% growth in tourist arrivals in FY17 over the previous year.
Tourist flow grew from 38.3 million in FY16 to 44.8 million in FY17. Tourist flow from other Indian states grew 22%. Business remained the dominant purpose of visit, at 55% share of tourist flow, followed
