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Indian Premier League 2018: Fena joins Kings XI Punjab as sponsor

Fena will have in-stadium presence on match days and brand exposure at the Kings XI Punjab's home grounds

BS Reporter  |  Mumbai 

Indian Premiere League, IPL
(Photo courtesy: IPL)

Fabric care, home care and personal care brand Fena, has signed up as the sponsor of Under the association, all jerseys and merchandise of will carry Fena's logo.

Additionally, will have in-stadium presence on match days and brand exposure at the Kings XI Punjab's home grounds - IS Bindra Stadium, Mohali and Holkar Cricket Stadium, Indore.

Santosh Saraswat, Product Manager, said, "Cricket has always been close to our nations lovers hearts, and the stupendous popularity of IPL in the last 10 years further validates that no other sport is as entertaining and uniting as Cricket for the Indian viewers.

With this year's IPL getting even bigger and better, we take pride in extending our association with one of the best team in IPL, This partnership will increase our brand salience and help us engage with cricket fans across the nation through the common spirit and pure raw entertainment of IPL cricket".

First Published: Tue, March 13 2018. 18:17 IST
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