 "For vernacular news websites, the high from the rise in traffic could wear off soon if revenues don’t follow.")
TThe action in Indian-language news websites has been relentless. Earlier this month, the BBC launched news sites in Telugu, Marathi, Gujarati and Punjabi. Last month, The Wire, an English news website, started its Urdu edition. It came close on the heels of its Hindi version. In August, Google launched voice search in eight Indian languages, including Urdu, Malayalam and Tamil. It already has voice search in Hindi and English.
“Two years ago, we at Google realised that if we don’t adopt Indian languages, we would be out of business,” said Rahul Kapoor, head of strategic partnerships, Google India, at Digipub,
