 "whatsapp, facebook")
Facebook paid $22 billion (Rs.1,472.79 crore) – or, almost 2.5 times Facebook’s 2013 gross revenues – to buy WhatsApp, a company with net loss of over $138 million at the time. Why? One obvious reason, of course, was to stave off potential competition and start its way towards becoming a social media conglomerate.
Less talked about, however, is how the acquisition would allow Facebook access to WhatsApp’s user base and user data – WhatsApp accounts for over 1 billion users who make over 500 million phone calls, share 700 million photos, 100 million videos and 1 billion messages a day.
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