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Virat, Anushka married in Italy! How star brands light up the catwalk

As the fashion market booms, the band of celebrity endorsers with their own apparel brands is expanding

Anushka Sharma
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Anushka Sharma

Urvi Malvania Mumbai
Business Standard is republishing this 11/12/2017 article in light of  Indian cricket captain Virat Kohli and Bollywood star Anushka Sharma tying the knot on Monday in a private ceremony, reportedly at a countryside resort named Borgo Finocchieto in Italy.

They used to be the names big fashion brands turned to when it was time to launch a new style or jazz up an old line. Anushka Sharma, Sonam Kapoor, Alia Bhatt, Shraddha Kapoor and such others are the faces that have launched a plethora of local and international labels. But now these stars are helming their independent fashion lines