Between meetings and meals: How India is snacking on mobile games

The onset of the Covid-19 pandemic has brought about a significant shift in mobile usage and consequently in mobile gaming too

India is home to 1 out of 10 gamers across the globe and the market is now competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention. The country has become the fifth largest mobile gaming market across the world supported by access to affordable smartphones, low network data tariffs and improving mobile internet speeds. The onset of the Covid-19 pandemic also brought about a significant shift in mobile usage and consequently in mobile gaming too. According to estimates, 44 per cent of India’s smartphone population will be playing games on their