Krishnapatnam port adopts aggressive pricing strategy

Chennai is among the largest and busiest ports on the east coast for container cargo

Aggressive marketing is helping the container terminal at the privately built port of Krishnapatnam in Andhra's Nellore district to become a bright spot on the east coast.

Amid the region's low capacity utilisation, the Navayuga Engineering-operated terminal raised its market share to seven per cent in FY17 from four per cent in FY16.

"Cargo in Andhra-Telangana and north and east Karnataka which is currently going to other ports (like Chennai) have an instant cost advantage on distance if they switch to Krishnapatnam. So, the first leg of our marketing strategy is to bring this to the notice of cargo owners of this