Time for governments to transform online experiences, says survey

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Time for governments to transform online experiences, says survey

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Citizens want governments to transform online services to be more like the private sector, according to a global study released by Adobe and WPP’s government and public sector practice. The research found that governments in the countries represented in the survey need to look beyond a presence online, and more on delivering experiences that are personal and relevant to the user, in line with the experiences widely delivered by private organisations.

While the need for modernisation of government