Yogi govt ropes in e-commerce giant Amazon to promote 'Uttar Pradesh Khadi'

Under the deal, Team Amazon to also train khadi artisans to sell their wares online to customers

To promote rustic khadi and re-skill artisans in modern designs and technologies, Uttar Pradesh on Tuesday forged an alliance with global e-commerce giant Amazon.

The Yogi Adityanath government has signed a Memorandum of Understanding (MoU) with Amazon to promote the khadi apparels manufactured in the state under the brand of ‘UP Khadi’ over its online marketplace.

Besides, Team Amazon would educate and train the khadi artisans to directly sell their products to online customers. “We would deploy our team to train UP khadi artisans associated with khadi units that are onboard with us,” Amazon India, Director & GM, Gopal Pillai