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Ambani vs Bezos vs Murdoch: Sacred games play out in India's content arena

Indians are watching digital video content for an average of 8 hours and 28 minutes each week, which is more than for TV

Sacred Games
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Sacred Games has run into trouble with the studio that produced it disbanding this month after sexual harassment allegations against one of its partners

Saritha Rai | Bloomberg
Meghal Karekar is hooked on watching smartphone videos, an addiction shared with 200 million fellow Indians that has the world’s streaming giants beating a path to his door.

“Everywhere I go during my work day - the security guards at client offices, the receptionists, people lining up for the elevator - are on heads-down, earphones-on mode,” said Karekar, a 56-year-old architect from Bangalore. “India has always been movie-mad but the mobile phone is taking the screen mania to another level.”

As smartphone adoption surges, along with the networks capable of transmitting high-quality videos, the nascent Indian market is seeing explosive