Bharti AXA General Insurance Company has received regulatory approval for its SmartHealth Insurance, an individual health insurance policy.
The company already has a group health and personal accident products under its current health offering to the market, Bharti AXA General Insurance Company said in a release here today.
SmartHealth Insurance is an over-the-counter product, and can be sold to individuals who fulfill a set of pre-underwritten criteria. This eliminates the hassle of health tests and other procedure involved in buying health Insurance, it said.
“With a Bharti AXA General Insurance health policy, customers can opt for various add-on covers that provide additional benefits and compensations. Apart from our group and individual health products, we will also launch products for the rural and micro segment. Our focus is on making the claim process easy and hassle free for the customer through simple documentation and easy claim management,” Bharti AXA General Insurance Senior Vice President (Underwriting & Product Development) Narayanamurthy said.
The company has also filed 3 more products with the regulator.
In addition, the company has also strengthened its presence across key markets like Cochin, Ludhiana, Pune and Madhurai.


