The country's under-utilised rural market holds tremendous growth opportunities for life insurance companies with their revenues expected to grow as much as four times to reach Rs 7,800 crore ($2.9 billion) by 2015, a latest report says.

<tr><td><p class='TableClas'></p><P class='TableClas'> <DIV CLASS=rightDiv><script language="JavaScript">
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		<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
		</script> </DIV><p class='TableClas'>According to international consultancy firm Celent, high competition and relatively high market saturation in the urban areas have led life insurance players to start focusing on rural and semi-urban India. 
</p><p class='TableClas'>Over 70 crore people reside in the rural areas of the country with insurance penetration rate as low as three per cent, providing huge opportunity for, mainly, private life insurance firms, a Celent report titled 

Rural life insurance to grow 4-fold by 2015

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