Standard Chartered appoints a new Regional Head for Brand & Marketing

Lakshmi Goyal will oversee all brand and marketing initiatives for the bank

Standard Chartered Bank, largest foreign bank in the country by branches, has appointed Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia.

In this capacity, Goyal will oversee all brand and marketing initiatives for the bank and will also develop an integrated brand strategy across the South Asia region. She will also be spearheading the bank's brand recognition across digital channels.

Goyal will be reporting to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered Bank. Before joining, Standard Chartered she was the head of marketing at HSBC India.