 "Amazon boxes are seen stacked for delivery")
E-commerce major Amazon's home and kitchen segment announced a growth of nearly 165% for the January to June period as compared to the last year.
Hoping for sustainability or better figures during the remaining months of the calendar year, the company announced a 200% surge in its home category.
Also, the kitchen segment witnessed a growth by 135% during the review period.
"With 45,000 sellers on its platform, the company has witnessed a strong growth in the category from the tier-II and tier-III cities with nearly 60% of the orders coming from outside the top eight cities in the country," said Director Category Management of Amazon Sellers Services Pvt Ltd., Sumit Sahay.
The growth rate in Tamil Nadu witnessed a surge of 160% with kitchen storage, containers and tools like screwdrivers being the most popular sub-category.
In tune with the national trend, home was the fastest growing sub-category, which witnessed 200% growth in the last one year, he said.
Sahay added that Coimbatore was the most active city under the home and kitchen category, accounting for nearly 10% demand from the state.
