Just over two years after leaving Google, Andy Rubin is preparing to take on the smartphone industry he helped create.
Rubin, creator of the Android operating system, is planning to marry his background in software with artificial intelligence in a risky business: consumer hardware. Armed with about a 40-person team, filled with recruits from Apple and Alphabet’s Google, Rubin is preparing to announce a new company called Essential and serve as its Chief Executive Officer, according to people familiar with the matter.
A platform company designed to tie multiple devices together, Essential is working on a suite of
Rubin, creator of the Android operating system, is planning to marry his background in software with artificial intelligence in a risky business: consumer hardware. Armed with about a 40-person team, filled with recruits from Apple and Alphabet’s Google, Rubin is preparing to announce a new company called Essential and serve as its Chief Executive Officer, according to people familiar with the matter.
A platform company designed to tie multiple devices together, Essential is working on a suite of

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