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Clash of tech giants: Amazon Alexa, Google Assistant to meet at CES 2018

CES will be the ideal battleground this week, with 3,900 exhibitors, many showcasing home products with voice-operated capabilities

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The latest OS pre-loaded into this year's iPhone 8 and iPhone X allows Siri users to set its keyboard to Hinglish photo: reuters

Katherine Bindley | WSJ
If the annual CES technology show in Las Vegas were a high school dance, Amazon.com Inc and Alphabet Inc's Google would be the kids who stayed away, preferring to throw their own parties. Only this year, the tech giants are all dressed up and looking for dates.

They’re seeking and supporting partners for their voice-operated platforms, Amazon Alexa and Google Assistant. In the grand tradition of such classic battles as Android versus iOS and Mac versus PC, there’s a showdown in the voice-operated world over who’s going to be in charge of your home.

Despite CES’s role as an international meeting place