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End of the world is good for business

Sales of food supplies, survival gear shoot up after rise in US-N Korea tensions

Micah Maidenberg | NYT 

Shoppers are buying six-month food supplies wrapped in military-grade Mylar pouches, and kits filled with duct tape, food bars and an air-filtration mask. Some companies that specialise in selling items to people planning for the worst — so-called doomsday preppers — say they have had a bump in sales this week, after tensions rose between the United States and North Korea. Online searches for prepping and survival gear have also jumped. The increase in sales is a turnaround from recent months. Revenue fell after US President Donald Trump’s election, according ...

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First Published: Sun, August 13 2017. 22:38 IST