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French cosmetics company Guinot bets on tennis underdogs

The company has started making spur-of-the-moment endorsement deals with lower-ranked players

Ben Rothenberg | NYT 

Sweden’s Robin Soderling, who was ranked 25th in 2009, stuns No. 1 Rafael Nadal at that year’s French Open, where he had been undefeated. At the same tournament three years later, the 111th-ranked Virginie Razzano (pictured) of France beats Serena Williams in the first round. At this year’s Australian Open, the 117th-ranked Denis Istomin of Uzbekistan defeats Novak Djokovic. Besides rocking the tennis world with their upset victories, all of these long-shot winners had another thing in common: Each wore sponsored patches from the French cosmetics company Guinot on ...

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First Published: Mon, September 04 2017. 22:40 IST