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How chocolate fries and Pikachu helped turn around McDonald's Japan

In April, McDonald's Japan introduced the first new line-up of burgers for its regular menu in eight years

Lisa Du & Grace Huang | Bloomberg 

McDonald's Japan took a series of hits starting in 2014 that threatened to crack its Golden Arches: a supplier was selling expired chicken, a human tooth was found in French fries and a child was injured by a plastic shard inside a sundae. Sales plummeted to their lowest since the company went public in 2001, and the chain closed hundreds of restaurants. McDonald's Corp in the US said it was considering selling its 49.9 per cent stake in the Japanese company as losses piled up. “I remember thinking at that time: 'McDonald's is over',” said Ichiro ...

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First Published: Sat, September 16 2017. 01:30 IST