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Mercedes redesign starts new lap with shark-tooth hatchback

Mercedes reclaimed its position as luxury sales leader from BMW four years ahead of target

Interior of the car. Photo courtesy: www.mbusa.com
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Interior of the car <b> Photo courtesy: <b> www.mbusa.com

Elisabeth Behrmann | Bloomberg
The last time Mercedes-Benz redesigned its lineup half a decade ago, it left rivals in the dust with flashier, curvier luxury cars that became the world’s best sellers. Now the manufacturer’s trying to keep the buzz going with a shark-tooth grille.

The Daimler unit is kicking off an overhaul of its portfolio with the A-Class compact hatchback due in showrooms next year, featuring a “predator face”, fewer creases and rounder contours. After once being derided for its old-man image, Mercedes’s rapid revamp comes just a year after it overtook BMW in global luxury-car sales and aims to avoid the complacency that’s