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News outlets to seek bargaining rights against Google and Facebook

Facebook and Google are on the way to holding nearly 60 percent of the online advertising market

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Google Chief Executive Sundar Pichai has said the search company would henceforth be an ‘AI-first’ company. Photo: iSTOCK

Jim Rutenberg | NYT
Google and Facebook continue to gobble up the digital advertising market, siphoning away revenue that once paid for the quality journalism that Google and Facebook now offer for free.

They are gaining increasing control over digital distribution, so newspapers that once delivered their journalism with their own trucks increasingly have to rely on these big online platforms to get their articles in front of people, fighting for attention alongside fake news, websites that lift their content, and cat videos.

And for all of Google’s and Facebook’s efforts to support journalism by helping news organizations find new revenue streams — and survive in