 "Fifa World Cup, Qatar, Stadium 974")
When Qatar was drawn out of the envelope as a future host of the World Cup back in 2010, it was doubtful the majority of football fans would have been able to find it on a map.
A dozen years, $300 billion and a raft of controversy later, one of the most expensive marketing campaigns in history will culminate with the tiny Gulf state hosting a final on Sunday between Argentina and France that’s expected to be watched by half the planet.
The inevitable question is whether the extravaganza was all worth it — even for a host with a
