Refreshing in its simplicity

Tim Cook's company is a rock of common sense in an industry that's gone rogue

I’ve long been a critic of Apple, but today I give up: It’s the perfect tech company for this day and age, an example to the rest of Silicon Valley.
 

After Apple's latest results announcement, one could knock it yet again for its stable dependence on a single mature product — the iPhone. That product delivered 62.2 per cent of the company’s sales; the average for the previous 10 quarters was 62.4 per cent, so the growth in earbud, smartwatch and streaming subscription sales does nothing to reduce the iPhone’s dominance.

The 3 per cent year-on-year iPhone unit shipment increase is