With Alphabet, Google faces a daunting challenge: Organising itself

Google’s self-professed mission is to organise the world’s information. But a company known for engineering excellence is still trying to solve the very human problem of how to organise itself.

Nearly two years ago, Google co-founder Larry Page announced the tech giant would be remade as Alphabet, a holding company whose units would include Google and an array of unrelated pursuits in areas such as healthcare, self-driving cars and urban planning.

Wall Street cheered. Previously those riskier ventures had been lumped into Google’s overall financial results. Investors would now see Google’s performance independent of its so-called “Other Bets,” an eclectic