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Can ITC race to the top?

The number three player in the foods business is beefing up its product portfolio and distribution muscle to take on Parle and Britannia

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Itc

Ishita Ayan Dutt 



Can ITC race to the top?

A Nielsen overview for the year ended June 2016 has put at number three, following Parle and Britannia. That's a notch up from last year, but going by the pace of launches, could well end up achieving its target of being the top player in the food market in India.

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First Published: Mon, September 26 2016. 00:10 IST

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