Data Tracker: Slicing the digital pie

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In calendar year 2015, digital advertising accounted for only 12 per cent of the total advertising spend in India, which is a small portion of what companies spend on brand building and allied initiatives. Also, India was way down in the list of global spenders on digital advertising but by 2019, a study by IMRB and Internet and Mobile Association of India says, the country will overtake many big spenders