It’s that time of the year. Fizzy drinks of all hues are upping their ante to grab a bigger share of the market this summer. Inviting consumers to ‘Jump’, Coca-Cola India puts a new campaign for its bottled orange drink, Fanta, on air from Friday. The television commercial (TVC), conceptualised by Ajay Gahlaut, group creative director, Ogilvy &amp; Mather, brings out how the taste of Fanta sparks fun, fun being the leitmotif of all Fanta commercials in recent years.

<p><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>Fanta gets playful</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; '>With a new TV campaign that breaks today, the brand moves away from its 

It’s that time of the year. Fizzy drinks of all hues are upping their ante to grab a bigger share of the market this summer. Inviting consumers to ‘Jump’, Coca-Cola India puts a new campaign for its bottled orange drink, Fanta, on air from Friday. The television commercial (TVC), conceptualised by Ajay Gahlaut, group creative director, Ogilvy & Mather, brings out how the taste of Fanta sparks fun, fun being the leitmotif of all Fanta commercials in recent years.

Fanta gets playful

With a new TV campaign that breaks today, the brand moves away from its less serious positioning and urges consumers to jump

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