KIT: School uniform retail in India

Strategic tools for the practising manager

The Rs 172,000-crore private education market in India is estimated to be growing at 11 per cent a year — this segment represents 51 per cent of this market. Thus, the market for school uniforms is huge and growing at a fast pace. At present, uniforms are almost 40 per cent of the Rs 32,000-crore kidswear market, with growth of 15 per cent over last year.

A large portion of the school uniform retail market is unorganised and fragmented compared to the uniform market internationally where organised retail brands have a strong presence.

Brands such as S Kumars and Mafatlal have shown interest in the school uniform market.